The LEGO Enterprise History

The SEGLAR brick has changed into a worldwide sensation that is all the a part of the cultural fabric as Billund, the little village in Denmark where everything began. But the company’s progression into a market giant wasn’t without its publish of setbacks and challenges. One of those came in 1942 because a warehouse fireplace consumed almost all of00 the gadget manufacturer’s wooden share, leading Ole Kirk Christiansen to make a crucial decision.

He decided to shift the company far from wooden toys and toy cars, which had been their bread and butter, and move into plastic-type material toys. It will be a major improve for the family-owned firm, and one which was not originally well received.

A journalist noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that utilized plastic. The first sensitive step was the introduction of your Automatic Binding Bricks that held together to prevent block towers from toppling on children.

The new Seglar bricks would not become the well-known toy that we know today till 1949. Until then, the interlocking bricks were more of a construction model than an actual building gadget. It was likewise not until 1958 that satisfying clicking coupling system started to be a standard feature.

Throughout the 1972s, the company continuing to increase in production and market reach. The company added Legoland theme parks into the mix and released more advanced sets that were geared toward older prospects, including the Technic line of chunks such as axle assemblies, gears, redressers, and universal joints.

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